BRAND CLARITY BLUEPRINT.
BRAND
CLARITY
BLUEPRINT.
THE
CLARITY
REPORT
THE ART OF BEING LAUREN.
The person behind everything you know how to do.
PREPARED FOR
Lauren Harwell
BRAND CLARITY BLUEPRINT.THE ART OF BEING LAUREN

BEFORE YOU
BEGIN

Welcome to your Personal Clarity Blueprint.

WHAT THIS IS FOR

Help Lauren see her own creative identity clearly, understand how her experiences and professional abilities fit together, articulate her value, and recognize the conditions that would make her next professional chapter a meaningful fit.

WHAT YOU LEAVE WITH

Lauren should finish with a more precise understanding of herself, usable language for professional conversations, and a practical way to evaluate opportunities without being told which company, title, or employment structure to choose.

Read it slowly.

The interpretations here are our translation of our October 30 conversation. Recognize them, reject them, or refine them. They're yours to keep.

BRAND CLARITY BLUEPRINT.THE ART OF BEING LAUREN

Dear Lauren.

When I asked you what you do, you answered in three words: “I connect people.” And you weren't wrong. You do connect people. You earn trust quickly, build relationships that last, and know how to bring the right people into the right room. But the longer we talked, the more I realized those three words were describing just one part of something much bigger.

You told me about places you've traveled, meals you've experienced, things you've discovered, and moments that have stayed with you. There was so much excitement in the way you spoke about them. Then we talked about the work you have loved most. The experience you dreamed up. The people you gathered. The unconventional thing you found a way to make real. The same excitement was there.

I don't think those are separate Laurens. I think you're someone who genuinely loves encountering something extraordinary—and whose mind naturally begins imagining what else could be possible because of it. Sometimes you're simply enjoying the moment. Sometimes that moment becomes an idea. And sometimes, because you know people, understand business, and can lead a team, you find a way to give someone else an experience they might never have had.

continued →
BRAND CLARITY BLUEPRINT.THE ART OF BEING LAUREN

You've built a remarkable career by being capable of a lot of things. Sales. Leadership. Relationships. Operations. Strategy. The danger of being good at all those things is that people can keep asking you to do more of them, even when the parts of the work that make you feel most alive have become smaller and smaller.

I know we started this conversation with a possible agency in mind. But you were clear about what you do and do not want. This isn't my case for you to start a company. It's my case for you to recognize yourself well enough to choose a next chapter that actually fits.

You don't need to prove that you can build something extraordinary. You already have. Now you get to decide where that part of you belongs next.
— John
BRAND CLARITY BLUEPRINT.THE ART OF BEING LAUREN
ACT 1

DISCOVERY

Before we name anything, we look at what you showed us. The evidence comes first. The conclusion comes after.

BRAND CLARITY BLUEPRINT.THE ART OF BEING LAUREN

MOMENTS THAT
MADE ME PAUSE

Three observations from our conversation.

01
OBSERVATION 01

You Don't Just Have Experiences. You See Possibilities in Them.

02
OBSERVATION 02

You Were Creative Long Before You Called Yourself Creative.

03
OBSERVATION 03

You Didn't Lose Your Ability. You Lost Some of the Work You Loved.

BRAND CLARITY BLUEPRINT.THE ART OF BEING LAUREN
OBSERVATION 01

You Don't Just Have Experiences. You See Possibilities in Them.

When you talked about the Amalfi Coast, the remarkable Louis Vuitton store you wandered into, the one-of-a-kind piece you found, fine dining, and the places you've been able to visit, you weren't reciting a travel résumé. You were describing what discovery feels like to you. The location, the history, the details, the rarity, the surprise—those things matter. They make the experience memorable.

You also talked about what it means to have access to experiences you didn't grow up having. You described not traveling by plane as a child, and how special it feels now to see more of the world. That history helps explain why you care about giving other people access to something remarkable, too. You love the discovery itself. And you love the possibility that something you've encountered could become an unforgettable moment for someone else.

This is not a claim that every holiday is secretly a work assignment. It is that your curiosity gives you a wide and continually growing sense of what is possible. You notice things worth remembering. Later, when someone brings you a challenge, those experiences can become creative ingredients.

Your personal enjoyment and your professional imagination aren't competing forces. The things that delight you often become part of what you know how to create.
BRAND CLARITY BLUEPRINT.THE ART OF BEING LAUREN
OBSERVATION 02

You Were Creative Long Before You Called Yourself Creative.

You told me you don't naturally lead with being a creative. Then you told me about the kind of client request you love: “Build us something that's never been done before.” You described ordinary presentations and emails and immediately began imagining how to make them more distinctive. You talked about the James Beard-inspired dinner in the Absinthe tent at Caesars Palace—the idea to bring local chefs together, create individual courses, and tell a different story about Las Vegas than the one guests typically see on the Strip.

That wasn't just someone connecting a client to a vendor. That was original thinking. You saw an opportunity, imagined an unconventional experience, brought collaborators into it, and helped make it real. You didn't need to sketch a logo or call yourself an artist for any of that to be creative.

The session became especially revealing when we removed creativity from your role in hypothetical scenarios. Merely executing another person's vision didn't excite you. Having a hand in shaping, improving, or originating the idea did. You don't need sole authorship. You do need to be part of the creative conversation.

Creativity isn't a hobby you occasionally bring to work. It is one of the ways you think, solve problems, and find joy in the work. At one point in our conversation, you finally said it yourself: “I'm a creative.”
BRAND CLARITY BLUEPRINT.THE ART OF BEING LAUREN
OBSERVATION 03

You Didn't Lose Your Ability. You Lost Some of the Work You Loved.

When you thought about Imprint, you identified your time leading the Vegas office as a high point. You described building a reputation, selling experiences, working alongside a team you trusted, and having the freedom to make decisions. You had responsibility, yes, but you also had room to create and make things happen. The autonomy mattered enormously.

Then the work changed. The company grew. Layers and people issues grew with it. You were pulled further into infrastructure, conflict, and managing the demands of the organization. In your own words, you stopped creating experiences. You were still skilled and needed. You were just farther away from a source of energy you cared about.

This isn't an argument that you shouldn't lead. You loved leading in the right conditions. It isn't an argument that all management is bad. It's a distinction between being entrusted to build something and spending most of your time maintaining a structure without sufficient creative freedom or support.

A role can use your strengths and still leave out what fulfills you. Your next move should account for both.
BRAND CLARITY BLUEPRINT.THE ART OF BEING LAUREN
WHAT IT ADDS UP TO

The recurring story isn't simply that you're good with people, great at sales, or experienced in events. It's that you love what becomes possible when curiosity, creativity, relationships, and authority get to work together.

BRAND CLARITY BLUEPRINT.THE ART OF BEING LAUREN

THE CORE
TRUTH

For years, the easiest way to describe yourself has been through what you can do.

You can connect people.

You can sell.

You can lead.

You can build a team.

You can solve the problem.

You can manage the complexity.

And because you can do all of those things, people have good reason to ask you to do them.

But underneath those capabilities is something more personal.

You love discovering what makes an experience extraordinary.

You love imagining something that hasn't been done before.

You love finding the people and the path that make it possible.

And you love watching an idea become an experience someone else gets to have.

The sale matters. The economics matter. The people matter. The execution matters.

But none of those things explains the feeling you described when you talked about the work you love.

BRAND CLARITY BLUEPRINT.THE ART OF BEING LAUREN
THE DECLARATION

You experience possibility.
Then you create it for others.

You have spent years proving what you're capable of. Your next chapter is an opportunity to decide what you're excited to spend your capabilities on.

Lauren is an experience-driven creative leader who combines imagination, relationships, business judgment, and practical problem-solving to make remarkable things happen.

BRAND CLARITY BLUEPRINT.THE ART OF BEING LAUREN

THE PERCEPTION
GAP

YOUR REALITY

You are a creative, commercially fluent, relationship-driven builder. You genuinely enjoy discovering unusual experiences and imagining new possibilities. You like having a challenge worth solving and enough direction to know what success could look like. You can develop an idea, enhance someone else's, recruit the right collaborators, make a commercial case, and bring the work to life. You also know how to lead and make decisions. The combination is a strength—not evidence that you have to choose between being “the creative” and “the business person.”

You are not a salesperson trying to become creative. You are a creative who also knows how to sell, lead, and make an idea viable.

THEIR PERCEPTION

Depending on the role, other people may know you as a connector, a salesperson, a general manager, a business developer, or the person who can make difficult things happen. Some creative colleagues may see your commercial fluency and leadership title before they see your imagination. Organizations may see someone who is excellent at carrying operational responsibility and ask her to carry more.

BRAND CLARITY BLUEPRINT.THE ART OF BEING LAUREN
THE GAP

It isn't only how others see you.

There is an external gap in how you may be categorized, but there is also an internal one. You began by describing a function—connecting people—rather than the kind of mind and motivation behind it. When you're known mainly for what you can handle, it becomes harder to distinguish a job you're perfectly capable of doing from one that will let you feel fully engaged. The cost isn't invisibility alone. It's the risk of succeeding in the wrong kind of role.

Being highly capable tells people what you can do. Being clear about yourself helps you choose where—and why—you want to do it.

BRAND CLARITY BLUEPRINT.THE ART OF BEING LAUREN
ACT 2

TRANSLATION

You used ordinary professional language for extraordinary patterns. Here is what the stories were really saying.

BRAND CLARITY BLUEPRINT.THE ART OF BEING LAUREN

OUR
TRANSLATION

During our conversation, you used ordinary professional language for extraordinary patterns. “Connecting people” explained one of your methods. “Sales” explained an outcome. “Leadership” explained authority and responsibility. None of them fully explained what energizes you. The stories did. The Amalfi Coast, the unusual details you notice, the chef dinner, the thrill of a never-been-done-before brief, the freedom of building Vegas, and the frustration of being shut out of creative collaboration all pointed toward the same person.

Experience is what lights you up. Creativity is how you turn that energy into possibility. Relationships, commercial intelligence, and leadership are how you make that possibility real.

BRAND CLARITY BLUEPRINT.THE ART OF BEING LAUREN
THE BRIDGE

This doesn't mean every job must be glamorous, luxurious, or event-based. It means the work should contain enough discovery, imagination, collaboration, and meaningful agency to engage the person doing it. Your capabilities travel across industries; your needs travel with you.

THE BOTTOM LINE

You don't need a role that uses every skill you have. You need one that makes meaningful use of who you are.

BRAND CLARITY BLUEPRINT.THE ART OF BEING LAUREN

POSITIONING
WHO YOU ARE

Three assumptions worth retiring.

ASSUMPTION 01

“I'm mainly someone who connects people.”

Connecting is a genuine strength, but it is also how you gather insight, access new possibilities, build trust, and bring an idea into the world. The connection is often a means to an experience, a solution, or something new.

ASSUMPTION 02

“I'm not really a creative—I'm the sales or business person.”

You repeatedly demonstrated creative authorship, creative judgment, and a need to participate in developing an idea. Your creativity is often shaped by an objective or problem. That doesn't make it less creative. It makes it recognizably yours.

ASSUMPTION 03

“If I want autonomy, I probably need my own company.”

You want trusted decision-making authority, room to build, and creative involvement. You explicitly distinguished those needs from the financial and administrative burden of owning a business. A salaried leadership role, a project-based role, or another arrangement may meet those needs. The title or contract structure doesn't decide the fit; the actual conditions do.

BRAND CLARITY BLUEPRINT.THE ART OF BEING LAUREN
THREE WAYS TO SAY IT
THE EXPERT VERSION

Lauren Harwell is an experience-driven creative and commercial leader who brings together relationship intelligence, imaginative problem-solving, and operational judgment to develop and deliver distinctive experiences and opportunities. She is especially engaged when she can understand an objective, help shape the concept, collaborate with talented people, and exercise the autonomy required to bring a compelling idea to life.

IN PLAIN ENGLISH

I'm a creative who knows how to make things happen. I love taking a challenge, finding an unexpected approach, bringing the right people together, and building an experience that actually delivers.

WHAT PEOPLE SAY ABOUT YOU

Lauren sees possibilities most people miss—and she knows how to bring the right people together to make them real.

BRAND CLARITY BLUEPRINT.THE ART OF BEING LAUREN

YOUR
CATEGORY

“Sales Creative” was a useful breakthrough in the session. It gave you permission to put two abilities in the same sentence instead of treating them like opposing identities. But it is not the whole person. “Sales” alone hides your imagination. “Creative” alone may hide your commercial judgment and practical ability to execute. “General Manager” signals leadership but may lead someone to assume you want to spend the day running infrastructure. “Experiential” identifies a world you love but isn't the entirety of your value.

The more useful identity is broader than one job title and more specific than “I do everything.” You are someone who can participate in the creative idea and understand the business realities and organize the people required to deliver it. Above all, you want work where that combination is welcomed, not divided into silos.

Don't let the title choose your identity. Use your identity to test whether the title is worth pursuing.

BRAND CLARITY BLUEPRINT.THE ART OF BEING LAUREN
WORKING CATEGORY

EXPERIENCE-DRIVEN
CREATIVE LEADER.

ALTERNATE PROFESSIONAL SHORTHAND

Sales Creative: useful conversational language when discussing the creative-commercial crossover, not a required or exclusive title.

BRAND CLARITY BLUEPRINT.THE ART OF BEING LAUREN

THE RIGHT
ROOM

Not a market to sell to. The people, teams, and environments that fit you.

Your strongest professional environment likely combines an ambitious brief, an open creative conversation, commercial seriousness, and genuine trust. You want to work with people who are excited by ideas, willing to challenge and be challenged, and capable of following through. You want enough room to lead, decide, and move—not a role in which every new possibility gets trapped in unnecessary approval layers.

A strong fit does not have to be a tiny company, a startup, an agency, or a fractional engagement. You were happy leading a meaningful operation when you had autonomy, an aligned team, and access to the creative work. A larger organization could also be a fit if its actual culture and structure protect those conditions. Conversely, an exciting creative company could be a poor fit if the role keeps you outside the creative conversation or hands you organizational problems without support.

The people matter enormously. You repeatedly returned to the importance of trustworthy teammates, collaboration, and leaders who back their people. And because you know how to evaluate business reality, you also need a place that respects budgets, margins, and sustainable growth rather than treating novelty as enough.

The right room is one where your creative instincts, commercial judgment, relational strength, and authority are assets together.

BRAND CLARITY BLUEPRINT.THE ART OF BEING LAUREN

WHAT THE ROOM
NEEDS

CONDITIONS THAT HELP YOU THRIVE
  • Real autonomy to make decisions within clear expectations
  • Meaningful input while ideas are being developed, not only after the creative is finished
  • Varied, interesting challenges with room for unconventional solutions
  • Colleagues who welcome collaboration and recognize creativity beyond formal creative job titles
  • Leaders who trust your judgment and support you through difficult people decisions
  • Access to the experience itself—the people, places, work, and discoveries that create energy
  • Commercial discipline, credible resources, and an honest path from idea to execution
  • Responsibility for building and improving something, without having every day swallowed by maintenance
CONDITIONS TO EXAMINE CAREFULLY
  • A title that sounds creative but offers no seat in the actual creative process
  • “Autonomy” promised in interviews but absent in decision rights
  • Large operational or people-management burdens with little leadership support
  • A culture where imaginative ideas are automatically dismissed as impractical
  • An environment where sales, creative, and operations never collaborate
  • A role in which maintaining systems steadily crowds out making things
  • A company whose work you cannot genuinely feel proud of putting in front of clients
BRAND CLARITY BLUEPRINT.THE ART OF BEING LAUREN

VERBAL
LANGUAGE

WORDS THAT SOUND LIKE YOU

Your language should help people understand the full combination you bring. It should sound like you: warm, sharp, capable, curious, commercially aware, and excited by the possibility of doing something distinctive. It should not turn into an over-polished elevator pitch or force you to claim a job title you don't want. Your goal is not to perform a new identity. It's to stop underselling the one you've demonstrated for years.

LEAD WITH
Creating experiencesCreative problem-solvingMaking ideas realBuilding something distinctiveConnection and trustCollaborationAutonomy and ownership of decisionsCommercial judgmentKnowing the desired outcomeBringing the right people togetherUnconventional thinkingBuilding with people you respect
BRAND CLARITY BLUEPRINT.THE ART OF BEING LAUREN
VERBAL LANGUAGE

SAY THINGS
LIKE…

BRAND CLARITY BLUEPRINT.THE ART OF BEING LAUREN
VERBAL LANGUAGE

AVOID
SAYING…

BRAND CLARITY BLUEPRINT.THE ART OF BEING LAUREN
VERBAL LANGUAGE · IN THE ROOM

THE CAREER
CONVERSATION

When someone asks “Tell me about yourself”:

“I've spent my career in experiential business, building relationships, leading teams, and helping bring ambitious ideas to life. What I've learned is that the part of the work I love most is creative problem-solving—understanding what someone is trying to achieve, finding an approach that feels different, and bringing the right people together to make it happen. I have the commercial and operational background to know what can work, but I also really want to be part of imagining what could work. I'm looking for a team that values both.”

When someone asks what you want next:

“I want real ownership of my work, strong people around me, and a meaningful role in developing the experience or solution—not just managing it after the decisions have been made. I'm open to the right structure. I'm much more focused on the kind of work and the way the team operates.”

BRAND CLARITY BLUEPRINT.THE ART OF BEING LAUREN
ACT 3

IN ACTION

Two practical career applications. Not campaigns. Tools for choosing what comes next.

BRAND CLARITY BLUEPRINT.THE ART OF BEING LAUREN
APPLICATION 01

RECOGNIZE THE RIGHT
ROOM

FIT
THE BIG IDEA

Being capable of a role doesn't make that role right for you. The next opportunity should be evaluated against what the role actually asks of you and the conditions in which you've done your most fulfilling work—not just the title, compensation, prestige, or promise of creative freedom.

Can I do this job? is the first question. Will this job let me do the work I love? is the one that deserves an equally serious answer.

BRAND CLARITY BLUEPRINT.THE ART OF BEING LAUREN
APPLICATION 01 · BEFORE YOU SAY YES

Six questions for every opportunity.

The work: Will I actually participate in creating, improving, or shaping experiences and solutions? Or will I mainly maintain systems and manage issues?

The autonomy: Which decisions will I genuinely own? What still requires approval?

The people: Do I respect the leaders and team? Will creative collaboration be mutual?

The challenge: Is there an interesting problem to solve, and is the organization open to an unconventional answer?

The reality: Does the company have the resources, product quality, support, and commercial discipline to deliver what it sells?

The energy: When I imagine doing the work every week—not just accepting the offer—am I excited by the actual responsibilities?

BRAND CLARITY BLUEPRINT.THE ART OF BEING LAUREN
APPLICATION 02

LET THEM MEET THE WHOLE
LAUREN

OWN IT
THE BIG IDEA

You do not need to choose between being credible in business and being credible in creativity. You can explain the combination, support it with real work, and ask questions that reveal whether a potential employer actually values it.

An interview isn't only a chance for them to decide whether you're capable. It's a chance for you to learn whether they understand what makes you valuable.

BRAND CLARITY BLUEPRINT.THE ART OF BEING LAUREN
APPLICATION 02 · THE THREE-PART CONVERSATION
01

Tell the throughline.

“I'm a creative who knows how to make things happen.” Connect your experience-led imagination with your relationship, sales, leadership, and delivery capabilities.

02

Prove it with one story.

Tell the Absinthe dinner story: the desired experience, your original idea, why the usual answer wasn't enough, how you brought collaborators together, and what made the result distinctive. The point is not to brag about the venue. It's to make your process visible.

03

Ask for evidence of fit.

“Who is involved when concepts are developed?” “What decisions would I own?” “How does this team challenge and improve ideas?” “How does leadership support difficult people decisions?” “What percentage of this role is building new work versus maintaining what exists?” “Can you show me a recent project that represents your best work?”

BRAND CLARITY BLUEPRINT.THE ART OF BEING LAUREN

STICKY
LANGUAGE

SIGNATURE PHRASES
BRAND CLARITY BLUEPRINT.THE ART OF BEING LAUREN
STICKY LANGUAGE

WHAT YOU
BELIEVE

BRAND CLARITY BLUEPRINT.THE ART OF BEING LAUREN
TAGLINES · CLOSING THOUGHTS

The Art of Being Lauren.

Experience possibility. Make it real.

More than what you can do.

Make room for what makes you come alive.

The right room for the whole you.

Your next chapter isn't about proving yourself.

BRAND CLARITY BLUEPRINT.THE ART OF BEING LAUREN
A NOTE FROM YOUR CREATIVE PARTNER

You Already Know How to Make Extraordinary Things Happen.

You don't have to start a company because somebody sees that you could. You don't have to stop leading because one version of leadership burned you out. You don't have to call yourself only a salesperson because that's how a company once organized its team. And you don't have to defend the word creative as though there is only one way to earn it.

You're allowed to want the interesting brief. The surprising place. The big idea. The team you trust. The opportunity to build something and see another person experience it. You're allowed to want stability, too. You're allowed to be particular about who you build with and the authority you have to do it well.

There may be several good opportunities in front of you. This Blueprint cannot choose for you. It can help make one thing clearer: the best next step isn't automatically the one that asks the most of everything you're capable of. It may be the one that gives enough room to the parts of you that make all that capability worth having.

You don't have to become someone else to find your next chapter.
You get to bring the whole Lauren.

BRAND CLARITY BLUEPRINT.